Fenway Sports Group
Background on Fenway Sports Group
Created in 2001, Fenway Sports Group is one of the largest sports, media
and entertainment companies in the world with a proven track record of
success for each of its subsidiaries.
Fenway Sports Group’s portfolio of companies includes some of the most
storied names and clubs in worldwide sport: the Boston Red Sox, a Major
League Baseball club; Liverpool FC, an English Premier League football
club; Fenway Sports Management (formerly FSG), a sales and marketing
company; 80 percent of New England Sports Network (NESN), a regional
sports television network; and 50 percent of Roush Fenway Racing, a
NASCAR racing team. Fenway Sports Group also owns two of the most
renowned venues in sports: Fenway Park, home of the Boston Red Sox, and
Anfield Stadium, home of Liverpool FC.
Fenway Sports Group is led by principal owner John Henry and chairman
Tom Werner, with additional ownership interests held by a select number
of prestigious individuals and The New York Times. Henry and Werner
collectively have more than 30 years of experience as owners in Major
League Baseball. This ownership group has been voted the best in MLB by
readers of the Sports Business Journal each of the past two years. In
2009, Sports Illustrated selected this group as the number one ownership
group in MLB.
Achievements of Fenway Sports Group Portfolio of Companies
The Boston Red Sox, from 2002 through 2009, had the second-highest
regular-season winning percentage in MLB, qualified for the postseason
in a club-record six of seven seasons and won more postseason games and
World Series championships than any other club. Red Sox fans set a new
all-time major league sellout streak record in 2008 (456 games), and at
the end of 2010 season, the streak continued at 631 consecutive games.
In 2010-11, the team’s ownership completed a 10-year plan for major
annual improvements to Fenway Park, the Red Sox’ iconic home. The work
improved every facet of the ballpark, while preserving and protecting it
for future generations of fans.
Liverpool FC, acquired in October of 2010, is the most recent addition
to the Fenway Sports Group portfolio of companies. LFC is the most
successful club in the history of English football, having won a
joint-record 18 league titles (tied with Manchester United), seven FA
Cups and a record seven League Cups. The club is the most successful
English club in European competition, having won five European Cups/UEFA
Champions League and three UEFA Cups. Liverpool is the second-most
recognized football brand internationally.
Fenway Sports Management (FSM) specializes in property representation,
sponsorship sales and brand management consulting, and serves as the
global sports marketing and sales arm of Fenway Sports Group. Since its
inception in 2004, FSM has created successful integrated sports
marketing programs for the blue-chip brands it represents, including the
Boston Red Sox, Liverpool FC, NESN, Roush Fenway Racing, Major League
Baseball Advanced Media, Boston College Athletics and PGA Tour Playoff
event the Deutsche Bank Championship. FSM’s current and former
consulting clients include Verizon Wireless, Dunkin’ Donuts, JetBlue
Airways, Solar Blue, Gulf Oil, Athletes’ Performance and the Green Bay
Packers. In 2010, FSM helped bring the NHL’s outdoor Winter Classic to
Fenway Park, and to capitalize on the excitement of the event, FSM
developed Sun Life Frozen Fenway, the first-ever outdoor college hockey
doubleheader to take place at the historic park. That summer, FSM also
produced Football at Fenway, an international friendly match played on
the ballfield, featuring legendary Scottish Premier League contender
Celtic Football Club vs. Sporting, a leading club from Portugal.
NESN is New England’s most-watched sports network, delivered to over 4
million homes throughout the six-state region and nationally as NESN
National. The definitive home for fans of New England sports, NESN has
consistently been one of the top-rated regional sports networks in the
country. In addition to award-winning Red Sox and Bruins coverage, the
network keeps fans informed and entertained with NESN Daily (a nightly
sports news program), over 100 NESN University college sporting events
annually, distinctive Original NESN Entertainment (ONE) productions and
NESN.com, its popular website.
Roush Fenway Racing is one of NASCAR’s premier racing teams and has won
32 championships and more than 360 races in drag racing, sports car and
stock car racing, as well as five championships across NASCAR’s three
premier series
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