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Thursday, 11 September 2014

Premier League: Ian Ayre says Liverpool learned valuable lessons from Hicks and Gillett era

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Liverpool chief executive Ian Ayre reckons the club’s current owners have learned valuable lessons from the Tom Hicks and George Gillett era at Anfield.


Ayre believes the Fenway Sports Group have learned the importance of long-term sustainability and respecting the club.


The Reds' previous owners drove the Merseysiders to the brink of administration after a disastrous leveraged buy-out, and it has taken successors FSG the best part of four years to put things back on track.


And Ayre insists Liverpool are a different prospect both on and off the pitch now, following some hard but valuable lessons.


"It is great for our supporters because they went through a difficult time and it is always devastating to see such a great tradition and establishment as Liverpool being in such great difficulty," he said.


"It taught us the importance of sustainability and running the club properly. No-one wants to go back to those dark days again.


"There was a lot to focus on: we had to improve the squad overall and that took investment at a time when we had little cash and a lot of debt.


“And it is testament to our new owners that they invested heavily and we started to improve the on-pitch side.


"It was also important to put in the pieces to take the business of the club forward, because in a world of Financial Fair Play and sustainability they are the things which generate the revenue to buy the players.


"It was a five-year plan and I am pleased to say it has been successful on all fronts, and the club has not been in such great health.


"It is pleasing to know we are on a great footing, have fantastic owners who believe in sustainability, believe in putting the club where it should be and treating it with the respect it should have.


"As long as we continue with those values we will be in good shape."












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