As part of club sponsors Standard Chartered’s “Seeing is Believing” initiative, former Liverpool players and celebrity fans will be interviewing current first-team stars.
The first interview sees iconic goalscorer Robbie Fowler interview current hitman Daniel Sturridge, discussing his current form, confidence on pitch and his aspirations for the future.
Others included in the week of activity are current players Lucas Leiva and Jordan Henderson, former player Steve McManaman and celebrity Reds John Bishop and Lawson’s Andy Brown.
Liverpool will replace the Standard Chartered logo on their shirts with the Seeing is Believing logo for the Tottenham match on Sunday as part of the initiative.
Richard Meddings, Group Finance Director at Standard Chartered and Chairman of Seeing is Believing comments: “Seeing is Believing has received incredibly strong support from Liverpool FC fans in the past, raising more than £100,000 through the activities around the last two ‘Perfect Match’ games. We are very grateful for that support, which helps transform the lives of many individuals around the world by either preventing or curing avoidable blindness.”
There are 39 million blind people worldwide, yet in eight out of ten cases, blindness can be prevented or treated. 90 per cent of avoidable blindness occurs in the developing world, affecting many communities where Standard Chartered operates. Through simple treatments and affordable surgeries, it is possible to transform the lives of both children and adults, benefiting not only those who receive treatment, but also their families. It is one of the most cost-effective health interventions with a cataract operation, for instance, costing as little as £17. Tackling avoidable blindness is an issue where Standard Chartered has been helping to make an impact and the bank has been supporting the cause for over a decade.
Billy Hogan, Chief Commercial Officer at Liverpool FC, added: “We continue to work closely with Standard Chartered to raise awareness and funds for Seeing is Believing both in the UK and the rest of the world. For the past two seasons, the logo swap has worked as a fantastic platform to help promote the initiative and raise money, and we hope this season it can go even further. Seeing is Believing is a fantastic programme and we are proud to be able to use the reach of Liverpool FC to support such a worthy cause.”
After the match against Tottenham, fans will be able to bid for the limited edition shirts from the game through eBay, with all money raised going towards Seeing is Believing. Fans can head to http://ift.tt/1eEvQdN from 5pm on Monday 31 March.
petikan dari Liverpool FC, This is Anfield, Teamtalk
About the Author
0 comments: